Every missed call is a missed job

January 7, 2026

You’re on a job. Your phone rings. You can’t answer.

By the time you’re free to call back, they’ve already tried two more numbers — and booked someone else.

That’s not bad luck. That’s how people look for tradespeople, especially when something’s gone wrong. A leak. No heating. A fuse board that needs replacing. They want someone who picks up. If you don’t, the next person on Google does.

The AI Voice Receptionist answers every call you can’t — immediately, professionally, without interrupting the job you’re on.

The real cost of a missed call in the trades

When someone calls a florist and gets voicemail, they might try again later. When someone calls a plumber with no hot water, they won’t.

Emergency and urgent enquiries are the most valuable calls you’ll receive. They’re also the ones most likely to go elsewhere the moment they hit voicemail.

• A boiler replacement is worth £2,000–£4,000. Miss the January enquiry and it goes to whoever picked up.
• A bathroom refit can run to £5,000–£10,000. The job goes to the first tradesperson who sounds available.
• Emergency call-outs — burst pipes, total power loss, no heating in winter — go to whoever answers first, every time.

And that’s before the calls that aren’t worth your time at all: lead generation companies, cold callers, tool suppliers, insurance — interrupting you mid-job for nothing.

What the AI Voice Receptionist does

When a call comes in that you can’t answer, the AI Receptionist picks up — immediately, every time, 24 hours a day.

It’s trained specifically on your business, so it can:

• Tell callers your call-out charge, areas covered, and typical availability upfront — filtering out non-starters before they waste your time
• Take a full message with contact details, job description, and location — so you know exactly what you’re calling back about
• Book or check appointments directly in your calendar
• Recognise genuine emergencies and transfer the call straight through to you or a colleague
• Redirect sales calls and lead generation companies — politely but firmly — so they never interrupt you on the tools again
• Send you a full transcript of every call the moment it ends

It speaks naturally and professionally. Callers get a helpful response. You get the information you need to call back prepared.

You can hear an example of a real conversation below.

Who is it for?

The AI Voice Receptionist is built for sole traders and small trades businesses where:

• You’re on the tools most of the day — and answering the phone isn’t always possible
• Every genuine enquiry has real value — and losing one to a competitor has a direct cost
• Spam and cold calls eat into your working day — and you want them gone

It’s a particularly strong fit for plumbers, heating engineers, electricians, gas engineers, and general builders — anyone who works alone or in a small team and relies on phone enquiries for new business.

How much could missed calls be costing you?

Use the calculator to see the revenue at risk from your missed calls — and how it compares to the cost of the service.

What’s included

One-off setup fee: £500

Everything needed to get your AI Receptionist live:

• Discovery session to understand your work, your customers, and your most common enquiries
• Building and testing your custom call handling scripts and FAQ responses
• Integration with your calendar for appointment availability
• Configuration of call transfer rules — including emergency escalation
• Full testing before go-live

Monthly service fee: from £200/month

Ongoing management of your AI Receptionist:

• Monitoring call handling quality
• Updating scripts when your services, prices, or availability change
• AI model updates to keep responses current and accurate
• Priority support if anything needs adjusting

Call and AI costs: passed through at cost

The underlying AI and telephony is billed transparently at cost — typically £0.13 per minute, or roughly £0.33 per call based on an average of 2.5 minutes. For most trades businesses this adds £20–£60/month depending on call volumes.

There are no hidden markups on these costs.

Getting set up

1. Free consultation — we talk through your business, the types of calls you get, and what you need the AI to handle
2. Discovery and setup — we build and test your custom receptionist (typically 1–2 weeks)
3. Go live — your phone provider diverts unanswered calls to the AI. You start capturing every genuine enquiry

Most clients are live within two weeks of their first conversation.

Frequently asked questions

Will callers know they’re speaking to an AI? The AI speaks naturally and professionally. Whether to disclose it’s an AI is your choice — many businesses prefer to be upfront, and callers respond well when the AI is genuinely helpful.

What if someone calls with a genuine emergency? The AI can be configured to recognise emergency situations — callers reporting flooding, loss of power, no heating in winter — and transfer the call straight through to you or a colleague immediately.

What about the spam calls I get constantly? The AI handles those too. Lead generation companies, cold callers, and sales calls are redirected to email or simply declined — professionally, without any of your time wasted.

What happens if the AI can’t answer something? It takes a message and flags it to you immediately. It never guesses, never makes up pricing or availability, and never promises something you haven’t agreed to.

Can I update the AI myself? Changes to your scripts, pricing, and availability are handled as part of your monthly service. Get in touch and updates are typically live within 24 hours.

Is there a minimum contract? There’s a minimum initial term of 3 months — enough time for the system to bed in and for you to see the real impact on your enquiry rate. After that, rolling monthly.

Tired of missing jobs while you’re on the tools?

Get in touch for a free, no-obligation conversation →