ObserveAutomation
About Me

About Me

I build practical AI and automation tools for small businesses using n8n, and take on contract work helping larger organisations get more from their infrastructure, automation, and observability.

Those two things are more connected than they sound. The same skills that help an enterprise untangle a complex hybrid estate are the ones that let me build an AI receptionist that sounds natural, captures every enquiry, and costs a fraction of a human hire.

If you’d like to hear it in my own words — here’s a short introduction to how I work, and why eliminating unnecessary drudgery from people’s days is what drives everything I build.


For small business owners

I remove manual work and reduce costs by automating bottlenecks.

Most small businesses have tasks that take up time without requiring skill or judgement: sorting emails, chasing unpaid invoices, answering the same questions on the phone, entering data from one system to another. AI and automation can handle most of these, running reliably in the background without supervision.

I build these tools, set them up, and manage them on an ongoing basis so you don’t have to think about them. There are ready-made products for the most common problems: an AI Voice Receptionist for businesses that rely on phone enquiries, a Late Payment Chasing automation for businesses that invoice clients, and an Email Triage tool for anyone whose inbox gets in the way of running their business.

If your problem is more specific, get in touch and I will tell you whether it is automatable and what it would cost.

See the products →


For organisations looking for contract expertise

I’ve spent years helping teams in finance, infrastructure, and operations automate the work that was slowing them down — scripting, workflow automation, observability across hybrid estates, and untangling legacy systems that others tend to avoid.

I bring a steady, pragmatic approach and a bias toward solutions that actually get used. I work through my UK-based service company and am available for short- or medium-term engagements, particularly where deep infrastructure knowledge and strong automation skills are needed to move things forward.

Get in touch →